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  • القائمة الكاملة للمراجع والمصادر باللغة الإنجليزية - نظريات الإعلام

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      40. Eckstein, M. D., & Eckstein, M. A. (2011). Writing and thinking. Wadsworth Cengage Learning.

      41. Equality of Participants: Both the sender and receiver are actively involved in encoding (putting thoughts into messages) and decoding (interpreting messages) (Schramm, 1954).

      42. Fiske, J. (1999). Media and society. Routledge.

      43. Floridi, L. (2014). Information: A very short introduction. Oxford University Press, p43.

      44. Frank Dance (2000), On the Origins of the Dance.

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      50. Hansen, M. (1996). Constructing knowledge for action: Interactive learning and context. Sage Publications.

      51. Harvard Business Review (2020), How to Give and Receive Feedback Effectively.

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      55. Hymes, D. (1972). Toward a definition of competence in language use. Nostrand Reinhold.

      56. In Which Channel (Medium): The means by which the message is transmitted (e.g., television, radio, social media) (Lasswell, 1948).

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      68. Levinson, S. C. (1983). The pragmatics of expression. MIT Press.

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      71. Logos (Logical Appeal) (Αρχαία Ελληνικά: λόγος): Using logic, reasoning, and evidence to persuade the audience (Aristotle, 384 BCE(.

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      77. Mayer, R. E. (2009). Multimedia learning. Cambridge University Press.

      78. Merkus, H. (2017). Big data: A problem-solving approach. Sage Publications, p22.

      79. Message (M): The content being communicated, including both verbal and nonverbal elements (Berlo, 1960).

      80. Miller, G. R. (2013). Interpersonal communication: Interactions in everyday life. Routledge.

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      96. Receiver (R): The person who decodes the message and interprets its meaning (Berlo, 1960).

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      103. Says What (Message): The content of the message being communicated (Lasswell, 1948).

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      124. With What Effect (Impact): The outcome or influence the message has on the audience (Lasswell, 1948.

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