Writing & Presenting Business Plans In English

This course  is designed for students of 1st year Master, specialty : banking finance & insurence, it introduces students to the principles and techniques of writing and presenting

professional business plans. It aims to equip future finance and banking professionals with the

ability to design, structure, and communicate viable business ideas that can attract investors,

secure loans, or guide entrepreneurial ventures. Through both theoretical understanding and

practical application, students will learn how to transform an idea into a coherent business plan and

deliver an effective presentation to potential stakeholders.

2. Course Objectives

• Understand the purpose and importance of a business plan in financial and entrepreneurial

contexts.

• Identify and describe the key components of a professional business plan.

• Conduct market, financial, and risk analyses related to a business idea.